Press Release – P.INK Launches Indiegogo Campaign to Crowdfund Scar-Coverage Tattoos for Breast Cancer Survivors
10 RENOWNED TATTOO ARTISTS TO HELP 10 MASTECTOMY SURVIVORS CREATE BODY ART AT INNAUGURAL P.INK DAY IN NYC
Boulder, Colo. – September 17, 2013 – P.INK, the post-mastectomy tattoo support platform, today launched an online crowdfunding campaign to finance the tattoos of 10 breast cancer survivors at P.INK Day, an event to be held in New York City in October during National Breast Cancer Awareness Month. In order to fund the tattoos, P.INK has set out to raise $25,000 from the public through crowdfunding platform Indiegogo.
After a mastectomy, many breast cancer survivors are left with scars and often, no nipples, which is a problem that reconstructive surgery cannot always solve. Through its Pinterest site at www.p-ink.org, P.INK strives to educate post-mastectomy patients about tattoos as an alternative healing option and empower them to take creative control of their post-op bodies. With the help of public donations, P.INK will now be able to put their mission into action this October and facilitate survivors receiving physical tattoos.
The inaugural P.INK Day is set for October 21st at Saved Tattoo studio in Brooklyn. At the event, 10 of the country’s top artists will ink scar-coverage or nipple-replacement tattoos on 10 breast cancer survivors. These renowned artists include Virginia Elwood, Roxx, Amanda Wachob, Stephanie Tamez, Michelle Myles, Nikki Lugo, Michelle Tarantelli, Joy Rumore, Miranda Lorborer and Joy Rumore.
Starting today, donations are being collected at the P.INK Day campaign site: http://www.indiegogo.com/projects/p-ink-day-2013. Contributions at any level will help, but as a special thank you for donations of $500 or more, contributors will receive an art print of their very tattoo they helped sponsor.
“This an investment in art,” said Noel Franus, who leads and along with dozens of others created P.INK as a non-profit passion project at Boulder, Colo-based advertising agency CP+B. “Public contributions will help commission beautiful work that will serve as a personal and permanent celebration of life.”
Personal Ink (P.INK) began at Boulder-based ad agency CP+B. Our goal is to connect breast cancer survivors and tattoo artists—two disparate communities that seem (to us) naturally allied. In early 2013 we launched p-ink.org, and we’ve been growing ever since. What began as a nights-and-weekends passion project has snowballed into a movement—one that we would all like to see expand.
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, KRAFT and Mondelez International, Domino’s Pizza, MetLife, Applebee’s, Charles Schwab, SAS, Arby’s and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category.
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.
Infographics are a great way to cram a lot of information into an easy to read picture. But this tattoo graphic recently shown on the National Post is a perfect example of how misleading they can be.
Not so Current State
Some of the data looked suspicious to me so I did some searching and found the full study that most of this chart was based on. The data for the “where are people getting tattooed” as well as the “who’s getting inked” all seems to be from a report titled ‘Tattoos and body piercings in the United States: A national data set‘. The authors of the graphic give credit to this study which was published in 2006, but the data was actually collected in 2004. The original study presented the age data in birth year, but whoever created the graphic decided to convert to age. They must have subtracted from 2006 instead of 2004 and all age ranges shown on the graphic need to be adjusted 2 years lower.
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I have heard quite a few people say that most or all of the tattoos they see on people are crap. My response to this argument has always been that I agree, but that argument could be applied to pretty much any art form. There are millions of people in the world creating art in many forms, but not all of them are actually good at it. The art we see in museums, the music we hear on the radio, the movies that make the most money, and the tattoos that we see in magazines… These are all top tier of examples in each area respectively, but the other 90% that doesn’t get recognition is most likely crap.
Today I discovered that there is a term for this, and it’s called Sturgeon’s Law, or Sturgeon’s revelation. http://en.wikipedia.org/wiki/Sturgeon’s_Law
I repeat Sturgeon’s Revelation, which was wrung out of me after twenty years of wearying defense of science fiction against attacks of people who used the worst examples of the field for ammunition, and whose conclusion was that ninety percent of SF is crud. Using the same standards that categorize 90% of science fiction as trash, crud, or crap, it can be argued that 90% of film, literature, consumer goods, etc. are crap. In other words, the claim (or fact) that 90% of science fiction is crap is ultimately uninformative, because science fiction conforms to the same trends of quality as all other artforms.
So there you have it. The next time someone claims that 90% of the tattoos they see are crap, I will nod my head in agreement and refer them to Sturgeon’s Law.
Don’t get lumped into that group! Do your research, plan your tattoo with a good artist and you can be part of the 10% with high quality ink.
I haven’t posted many personal stories on this blog, but I wanted to share this special day with my readers as well as to account for the lack of posts over the last few weeks.
Two weeks ago, June 4th 2013, exactly three years after my first date with Heidi we became husband and wife. After beginning to plan a more elaborate and traditional wedding in the fall, we decided to scale things back significantly and pull the date in. Instead of choosing an arbitrary Saturday based on the availability of the wedding venue of our choice, we decided to honor our true anniversary. The wedding was small and casual. We had an absolutely perfect day for the occasion and had the time of our lives.
One of the arguments I have heard against tattoos on women is the old, “what are you going to do when you get married?” The answer is, have fun and look amazing doing it. Heidi chose a dress that showed some of her tattoos, but did not make them the center of attention. If I do say so myself, she looked stunning. I’ll let the pictures speak for themselves.
In the wake of my recent Tattoos and Employment post, there is a big story making the rounds about a woman who was denied employment by Air New Zealand because of a Ta Moko (traditional Maori tattoo) on her forearm which violates the company’s no visible tattoos policy.
Air New Zealand stood by its policy yesterday, saying it was primarily a tourist business and many cultures would consider tattoos frightening or intimidating.
National Party MP Tau Henare had four tattoos, two of which would breach the airline’s policy.
He said Air New Zealand was displaying a double standard.
“If somebody’s got a koru on their arm, is that going to scare the tourists? I think it’s a bit rich that Air NZ … are outlawing on their staff something that’s on the tail of the plane.”
He felt there should be some leniency for traditional tattoos.
As a follow-up to this story The New Zealand Herald is currently conducting a poll to capture their readers feelings towards tattoos. With over 13,000 votes so far, a large portion of respondents say that they don’t want to see tattoos and would prefer that people kept them covered. 11% actually responded that they “despise” tattoos and won’t associate with anyone with tattoos. This survey clearly shows that there are lots of people out there who would prefer that tattoos are covered. Air New Zealand is running a business and the needs and wants of their customers need to be a top priority.
What makes this case different than cases like it in the U.S. or other countries is that tattoos are an integral part of Maori culture. The New Zealand Civil Rights Association states: “Traditional Māori moko is an expression of and celebration of Māori culture and identity. A person of Māori descent may not be denied employment, entry to premises, or declined service because they wear moko visibly.”
It will be very interesting to see how this plays out.