Press Release – P.INK Launches Indiegogo Campaign to Crowdfund Scar-Coverage Tattoos for Breast Cancer Survivors
10 RENOWNED TATTOO ARTISTS TO HELP 10 MASTECTOMY SURVIVORS CREATE BODY ART AT INNAUGURAL P.INK DAY IN NYC
Boulder, Colo. – September 17, 2013 – P.INK, the post-mastectomy tattoo support platform, today launched an online crowdfunding campaign to finance the tattoos of 10 breast cancer survivors at P.INK Day, an event to be held in New York City in October during National Breast Cancer Awareness Month. In order to fund the tattoos, P.INK has set out to raise $25,000 from the public through crowdfunding platform Indiegogo.
After a mastectomy, many breast cancer survivors are left with scars and often, no nipples, which is a problem that reconstructive surgery cannot always solve. Through its Pinterest site at www.p-ink.org, P.INK strives to educate post-mastectomy patients about tattoos as an alternative healing option and empower them to take creative control of their post-op bodies. With the help of public donations, P.INK will now be able to put their mission into action this October and facilitate survivors receiving physical tattoos.
The inaugural P.INK Day is set for October 21st at Saved Tattoo studio in Brooklyn. At the event, 10 of the country’s top artists will ink scar-coverage or nipple-replacement tattoos on 10 breast cancer survivors. These renowned artists include Virginia Elwood, Roxx, Amanda Wachob, Stephanie Tamez, Michelle Myles, Nikki Lugo, Michelle Tarantelli, Joy Rumore, Miranda Lorborer and Joy Rumore.
Starting today, donations are being collected at the P.INK Day campaign site: http://www.indiegogo.com/projects/p-ink-day-2013. Contributions at any level will help, but as a special thank you for donations of $500 or more, contributors will receive an art print of their very tattoo they helped sponsor.
“This an investment in art,” said Noel Franus, who leads and along with dozens of others created P.INK as a non-profit passion project at Boulder, Colo-based advertising agency CP+B. “Public contributions will help commission beautiful work that will serve as a personal and permanent celebration of life.”
Personal Ink (P.INK) began at Boulder-based ad agency CP+B. Our goal is to connect breast cancer survivors and tattoo artists—two disparate communities that seem (to us) naturally allied. In early 2013 we launched p-ink.org, and we’ve been growing ever since. What began as a nights-and-weekends passion project has snowballed into a movement—one that we would all like to see expand.
CP+B, a member of the MDC Partners network, has a client list that includes Microsoft, KRAFT and Mondelez International, Domino’s Pizza, MetLife, Applebee’s, Charles Schwab, SAS, Arby’s and Best Buy. CP+B has more than 750 employees worldwide, collaborating across five factories: Boulder, Miami, Los Angeles, London and Gothenburg, Sweden. The agency is one of the most-awarded agencies in the world, having been named “Interactive Agency of the Year” three times at the Cannes Lions International Advertising Festival, “Agency of the Decade” by Advertising Age and “Agency of the Year” 13 times in the trade press. They also have the unprecedented distinction of being the only agency to have won the Grand Prix at Cannes in every major category.
Indiegogo empowers people around the world to fund what matters to them. As the largest global crowdfunding platform, campaigns have launched from every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project – creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York.
This is an awesome campaign and they need your donations.
P.INK, the post-mastectomy tattoo support platform, today launched an online crowdfunding campaign to finance the tattoos of 10 breast cancer survivors at P.INK Day, an event to be held in New York City in October during National Breast Cancer Awareness Month. In order to fund the tattoos, P.INK has set out to raise $25,000 from the public through crowdfunding platform Indiegogo.
Double Mastectomy Patient Opts To Have Her Reconstructed Breasts Decorated On The Floor Of Expo Center This Weekend.
On Saturday, Bernice Julius is having a floral display tattooed on her reconstructed breasts. Julius, whose sister and mother had breast cancer, last year had a preventative double mastectomy after her own risk of breast cancer was diagnosed at 98 percent.
Julius is not only having the tattoo done, she’s having it done right there on the convention floor. She wants women to feel as empowered as she did when she took control of her health by having a surgery many women would be afraid to have.
Warning: Link contains nudity.
Breast cancer rates have risen in recent decades, and that increase has been especially pronounced in the United States. Currently, one in eight American women will confront the disease in their lifetime. Over the same period of time mortality rates from the disease have declined. For many, treatment will necessitate breast and areola removal. Patients survive the mauling with flat chests bound in dark scars. Most opt for reconstructive surgery. Breast implants can provide the shape of what was lost, but making a realistic-looking areola is a greater challenge.
For all of medicine’s advances, the best option for areola reconstruction is tattooing, and in the field of cosmetic tattooing, Vinnie’s trompe-l’oeil “areola portraits,” as he calls them, are widely regarded as the best that money can buy.
A woman who has battled three types of cancer since the age of 11 has shared a topless picture of herself on Facebook, bravely revealing the tattoo she had inked on her chest following a double mastectomy.
After having her breasts removed to treat her cancer, Kelly Davidson, 34, decided reconstructive surgery was not for her, opting instead to get a fairy tale-inspired tattoo on her chest.
‘It’s my badge of honor and strength,’ the Ontario, Canada resident explained to the Toronto Star. ‘It reminds me every day of the battles that I’ve overcome. I’ve won this war and hopefully I’ve beat it completely.’
This story has been all over the news lately, so it’s not exactly new news. But what struck me were the comments. The Daily Mail is my favorite site for finding ignorant and downright nasty comments about tattoos, but very few were found on this story. Instead I found comments like this:
“I have always abhorred tattoos until now. That is beautiful as are you. Inspirational x”
“I hate tattoos but I love this one :)”
“I think it is BEAUTIFUL! Well done to her. Brave and beautiful.”
It seems as though cancer is the great equalizer. It is the one reason for getting a tattoo that a majority of people, even those who admittedly hate tattoos, can agree with. Or is it that the universal hatred for cancer is just so much more powerful than the hatred for tattoos?
I can’t help but question someone who says that they “have always abhorred tattoos”, but suddenly think this particular tattoo is beautiful. That statement tells me that this person has either never looked at tattoos in an objective way or they are lying because they cannot admit hating something that was done by a person who survived cancer. Regardless of the motives, it is still refreshing to hear some positive things being said about tattoos on this site.